diff --git a/docs/src/selectors.md b/docs/src/selectors.md
index 96d9b97c1d..b25ec5df34 100644
--- a/docs/src/selectors.md
+++ b/docs/src/selectors.md
@@ -25,13 +25,10 @@ await page.click("text=Log in")
 page.click("text=Log in")
 ```
 
-By default, the match is case-insensitive, it ignores leading/trailing whitespace and searches for
-a substring. This means `text= Login` matches `<button>Button loGIN (click me)</button>`.
+Matching is case-insensitive and searches for a substring. This means `text=Login` matches `<button>Button loGIN (click me)</button>`. Matching also normalizes whitespace, for example it turns multiple spaces into one, turns line breaks into spaces and ignores leading and trailing whitespace.
 
-Text body can be escaped with single or double quotes for precise matching, insisting on exact match,
-including specified whitespace and case. This means `text="Login "` will only match
-`<button>Login </button>` with exactly one space after "Login". Quoted text follows the usual escaping
-rules, e.g. use `\"` to escape double quote in a double-quoted string: `text="foo\"bar"`.
+Text body can be escaped with single or double quotes for full-string case-sensitive match instead. This means `text="Login"` will match `<button>Login</button>`, but not `<button>Login (click me)</button>` or `<button>login</button>`. Quoted text follows the usual escaping
+rules, e.g. use `\"` to escape double quote in a double-quoted string: `text="foo\"bar"`.  Note that quoted match still normalizes whitespace.
 
 Text body can also be a JavaScript-like regex wrapped in `/` symbols. This means `text=/^\\s*Login$/i`
 will match `<button> loGIN</button>` with any number of spaces before "Login" and no spaces after.
@@ -156,7 +153,7 @@ The `:text` pseudo-class matches elements that have a text node child with speci
 It is similar to the [text] engine, but can be used in combination with other `css` selector extensions.
 There are a few variations that support different arguments:
 
-* `:text("substring")` - Matches when element's text contains "substring" somewhere. Matching is case-insensitive. Matching also normalizes whitespace, for example it turns multiple spaces into one, trusn line breaks into spaces and ignores leading and trailing whitespace.
+* `:text("substring")` - Matches when element's text contains "substring" somewhere. Matching is case-insensitive. Matching also normalizes whitespace, for example it turns multiple spaces into one, turns line breaks into spaces and ignores leading and trailing whitespace.
 * `:text-is("string")` - Matches when element's text equals the "string". Matching is case-insensitive and normalizes whitespace.
 * `button:text("Sign in")` - Text selector may be combined with regular CSS.
 * `:text-matches("[+-]?\\d+")` - Matches text against a regular expression. Note that special characters like back-slash `\`, quotes `"`, square brackets `[]` and more should be escaped. Learn more about [regular expressions](https://developer.mozilla.org/en-US/docs/Web/JavaScript/Reference/Global_Objects/RegExp).
diff --git a/src/server/injected/textSelectorEngine.ts b/src/server/injected/textSelectorEngine.ts
index 70cb80e86d..823e30de2e 100644
--- a/src/server/injected/textSelectorEngine.ts
+++ b/src/server/injected/textSelectorEngine.ts
@@ -46,21 +46,29 @@ function unescape(s: string): string {
 
 type Matcher = (text: string) => boolean;
 function createMatcher(selector: string): Matcher {
-  if (selector.length > 1 && selector[0] === '"' && selector[selector.length - 1] === '"') {
-    const parsed = unescape(selector.substring(1, selector.length - 1));
-    return text => text === parsed;
-  }
-  if (selector.length > 1 && selector[0] === "'" && selector[selector.length - 1] === "'") {
-    const parsed = unescape(selector.substring(1, selector.length - 1));
-    return text => text === parsed;
-  }
   if (selector[0] === '/' && selector.lastIndexOf('/') > 0) {
     const lastSlash = selector.lastIndexOf('/');
     const re = new RegExp(selector.substring(1, lastSlash), selector.substring(lastSlash + 1));
     return text => re.test(text);
   }
-  selector = selector.trim().toLowerCase().replace(/\s+/g, ' ');
-  return text => text.toLowerCase().replace(/\s+/g, ' ').includes(selector);
+  let strict = false;
+  if (selector.length > 1 && selector[0] === '"' && selector[selector.length - 1] === '"') {
+    selector = unescape(selector.substring(1, selector.length - 1));
+    strict = true;
+  }
+  if (selector.length > 1 && selector[0] === "'" && selector[selector.length - 1] === "'") {
+    selector = unescape(selector.substring(1, selector.length - 1));
+    strict = true;
+  }
+  selector = selector.trim().replace(/\s+/g, ' ');
+  if (!strict)
+    selector = selector.toLowerCase();
+  return text => {
+    text = text.trim().replace(/\s+/g, ' ');
+    if (!strict)
+      return text.toLowerCase().includes(selector);
+    return text === selector;
+  };
 }
 
 // Skips <head>, <script> and <style> elements and all their children.
diff --git a/test/selectors-text.spec.ts b/test/selectors-text.spec.ts
index 55f18632e2..7306e0bfeb 100644
--- a/test/selectors-text.spec.ts
+++ b/test/selectors-text.spec.ts
@@ -26,7 +26,7 @@ it('should work', async ({page}) => {
   expect(await page.$eval(`text=ye`, e => e.outerHTML)).toBe('<div>\nye  </div>');
 
   await page.setContent(`<div> ye </div><div>ye</div>`);
-  expect(await page.$eval(`text="ye"`, e => e.outerHTML)).toBe('<div>ye</div>');
+  expect(await page.$eval(`text="ye"`, e => e.outerHTML)).toBe('<div> ye </div>');
 
   await page.setContent(`<div>yo</div><div>"ya</div><div> hello world! </div>`);
   expect(await page.$eval(`text="\\"ya"`, e => e.outerHTML)).toBe('<div>"ya</div>');
@@ -98,9 +98,9 @@ it('should work', async ({page}) => {
   await page.setContent(`<span>Sign&nbsp;in</span><span>Hello\n \nworld</span>`);
   expect(await page.$eval(`text=Sign in`, e => e.outerHTML)).toBe('<span>Sign&nbsp;in</span>');
   expect((await page.$$(`text=Sign \tin`)).length).toBe(1);
-  expect(await page.$(`text="Sign in"`)).toBe(null);
-  expect((await page.$$(`text="Sign in"`)).length).toBe(0);
+  expect((await page.$$(`text="Sign in"`)).length).toBe(1);
   expect(await page.$eval(`text=lo wo`, e => e.outerHTML)).toBe('<span>Hello\n \nworld</span>');
+  expect(await page.$eval(`text="Hello world"`, e => e.outerHTML)).toBe('<span>Hello\n \nworld</span>');
   expect(await page.$(`text="lo wo"`)).toBe(null);
   expect((await page.$$(`text=lo \nwo`)).length).toBe(1);
   expect((await page.$$(`text="lo wo"`)).length).toBe(0);