diff --git a/docs/src/selectors.md b/docs/src/selectors.md
index e7f3f99e57..b68971de9d 100644
--- a/docs/src/selectors.md
+++ b/docs/src/selectors.md
@@ -765,7 +765,7 @@ Selector examples:
 - match by component and property value **prefix**: `_react=BookItem[author ^= "Steven"]`
 - match by component and property value **suffix**: `_react=BookItem[author $= "Steven"]`
 - match by component and **key**: `_react=BookItem[key = '2']`
-
+- match by property value **regex**: `_react=[author = /Steven(\\s+King)?/i]`
 
 
 To find React element names in a tree use [React DevTools](https://chrome.google.com/webstore/detail/react-developer-tools/fmkadmapgofadopljbjfkapdkoienihi).
@@ -801,6 +801,7 @@ Selector examples:
 - match by **nested** property value: `_vue=[some.nested.value = 12]`
 - match by component and property value **prefix**: `_vue=book-item[author ^= "Steven"]`
 - match by component and property value **suffix**: `_vue=book-item[author $= "Steven"]`
+- match by property value **regex**: `_vue=[author = /Steven(\\s+King)?/i]`
 
 To find Vue element names in a tree use [Vue DevTools](https://chrome.google.com/webstore/detail/vuejs-devtools/nhdogjmejiglipccpnnnanhbledajbpd?hl=en).
 
diff --git a/packages/playwright-core/src/server/injected/componentUtils.ts b/packages/playwright-core/src/server/injected/componentUtils.ts
index 25ad18dc9b..5b82a1ed5e 100644
--- a/packages/playwright-core/src/server/injected/componentUtils.ts
+++ b/packages/playwright-core/src/server/injected/componentUtils.ts
@@ -32,13 +32,20 @@ export function checkComponentAttribute(obj: any, attr: ParsedComponentAttribute
     if (obj !== undefined && obj !== null)
       obj = obj[token];
   }
-  const objValue = typeof obj === 'string' && !attr.caseSensitive ? obj.toUpperCase() : obj;
+  return matchesAttribute(obj, attr);
+}
+
+export function matchesAttribute(value: any, attr: ParsedComponentAttribute) {
+  const objValue = typeof value === 'string' && !attr.caseSensitive ? value.toUpperCase() : value;
   const attrValue = typeof attr.value === 'string' && !attr.caseSensitive ? attr.value.toUpperCase() : attr.value;
 
   if (attr.op === '<truthy>')
     return !!objValue;
-  if (attr.op === '=')
+  if (attr.op === '=') {
+    if (attrValue instanceof RegExp)
+      return typeof objValue === 'string' && !!objValue.match(attrValue);
     return objValue === attrValue;
+  }
   if (typeof objValue !== 'string' || typeof attrValue !== 'string')
     return false;
   if (attr.op === '*=')
@@ -100,6 +107,39 @@ export function parseComponentSelector(selector: string): ParsedComponentSelecto
     return result;
   }
 
+  function readRegularExpression() {
+    if (eat1() !== '/')
+      syntaxError('parsing regular expression');
+    let source = '';
+    let inClass = false;
+    // https://262.ecma-international.org/11.0/#sec-literals-regular-expression-literals
+    while (!EOL) {
+      if (next() === '\\') {
+        source += eat1();
+        if (EOL)
+          syntaxError('parsing regular expressiion');
+      } else if (inClass && next() === ']') {
+        inClass = false;
+      } else if (!inClass && next() === '[') {
+        inClass = true;
+      } else if (!inClass && next() === '/') {
+        break;
+      }
+      source += eat1();
+    }
+    if (eat1() !== '/')
+      syntaxError('parsing regular expression');
+    let flags = '';
+    // https://developer.mozilla.org/en-US/docs/Web/JavaScript/Guide/Regular_Expressions
+    while (!EOL && next().match(/[dgimsuy]/))
+      flags += eat1();
+    try {
+      return new RegExp(source, flags);
+    } catch (e) {
+      throw new Error(`Error while parsing selector \`${selector}\`: ${e.message}`);
+    }
+  }
+
   function readAttributeToken() {
     let token = '';
     skipSpaces();
@@ -150,7 +190,11 @@ export function parseComponentSelector(selector: string): ParsedComponentSelecto
     let value = undefined;
     let caseSensitive = true;
     skipSpaces();
-    if (next() === `'` || next() === `"`) {
+    if (next() === '/') {
+      if (operator !== '=')
+        throw new Error(`Error while parsing selector \`${selector}\` - cannot use ${operator} in attribute with regular expression`);
+      value = readRegularExpression();
+    } else if (next() === `'` || next() === `"`) {
       value = readQuotedString(next()).slice(1, -1);
       skipSpaces();
       if (next() === 'i' || next() === 'I') {
diff --git a/tests/component-parser.spec.ts b/tests/component-parser.spec.ts
index cbde2fd6a1..fe03b6fb61 100644
--- a/tests/component-parser.spec.ts
+++ b/tests/component-parser.spec.ts
@@ -23,7 +23,8 @@ const serialize = (parsed: ParsedComponentSelector) => {
     const path = attr.jsonPath.map(token => /^[a-zA-Z0-9]+$/i.test(token) ? token : JSON.stringify(token)).join('.');
     if (attr.op === '<truthy>')
       return '[' + path + ']';
-    return '[' + path + ' ' + attr.op + ' ' + JSON.stringify(attr.value) + (attr.caseSensitive ? ']' : ' i]');
+    const value = attr.value instanceof RegExp ? attr.value.toString() : JSON.stringify(attr.value);
+    return '[' + path + ' ' + attr.op + ' ' + value + (attr.caseSensitive ? ']' : ' i]');
   }).join('');
 };
 
@@ -99,6 +100,13 @@ it('shoulud parse bool', async () => {
   expect(serialize(parse(`ColorButton[ enabled  =true][ color = "red"i][nested.index =  6]`))).toBe('ColorButton[enabled = true][color = "red" i][nested.index = 6]');
 });
 
+it('should parse regex', async () => {
+  expect(serialize(parse(`ColorButton[color =  /red$/]`))).toBe('ColorButton[color = /red$/]');
+  expect(serialize(parse(`ColorButton[color=/red/ig]`))).toBe('ColorButton[color = /red/gi]');
+  expect(serialize(parse(`ColorButton[color=  / \\/ [/]/  ]`))).toBe('ColorButton[color = / \\/ [/]/]');
+  expect(serialize(parse(`ColorButton[color=/[\\]/][[/]/]`))).toBe('ColorButton[color = /[\\]/][[/]/]');
+});
+
 it('should throw on malformed selector', async () => {
   expectError('foo[');
   expectError('foo[');
@@ -129,4 +137,10 @@ it('should throw on malformed selector', async () => {
   expectError('[foo=abc \s]');
   expectError('[foo=abc"\s"]');
   expectError('[foo="\\"]');
+  expectError('[foo s]');
+  expectError('[foo*=/bar/]');
+  expectError('[foo=/bar/ s]');
+  expectError('[foo=/bar//]');
+  expectError('[foo=/bar/pt]');
+  expectError('[foo=/[\\]/');
 });
diff --git a/tests/page/selectors-react.spec.ts b/tests/page/selectors-react.spec.ts
index a3d6788f00..068c0fda64 100644
--- a/tests/page/selectors-react.spec.ts
+++ b/tests/page/selectors-react.spec.ts
@@ -102,6 +102,15 @@ for (const [name, url] of Object.entries(reacts)) {
       expect(await page.$$eval(`_react=BookItem[name *= " gatsby" i]`, els => els.length)).toBe(1);
     });
 
+    it('should support regex', async ({ page }) => {
+      expect(await page.$$eval(`_react=ColorButton[color = /red/]`, els => els.length)).toBe(3);
+      expect(await page.$$eval(`_react=ColorButton[color = /^red$/]`, els => els.length)).toBe(3);
+      expect(await page.$$eval(`_react=ColorButton[color = /RED/i]`, els => els.length)).toBe(3);
+      expect(await page.$$eval(`_react=ColorButton[color = /[pqr]ed/]`, els => els.length)).toBe(3);
+      expect(await page.$$eval(`_react=ColorButton[color = /[pq]ed/]`, els => els.length)).toBe(0);
+      expect(await page.$$eval(`_react=BookItem[name = /gat.by/i]`, els => els.length)).toBe(1);
+    });
+
     it('should support truthy querying', async ({ page }) => {
       expect(await page.$$eval(`_react=ColorButton[enabled]`, els => els.length)).toBe(5);
     });
diff --git a/tests/page/selectors-vue.spec.ts b/tests/page/selectors-vue.spec.ts
index eaa2edb63f..1412a100d9 100644
--- a/tests/page/selectors-vue.spec.ts
+++ b/tests/page/selectors-vue.spec.ts
@@ -102,6 +102,15 @@ for (const [name, url] of Object.entries(vues)) {
       expect(await page.$$eval(`_vue=book-item[name *= " gatsby" i]`, els => els.length)).toBe(1);
     });
 
+    it('should support regex', async ({ page }) => {
+      expect(await page.$$eval(`_vue=color-button[color = /red/]`, els => els.length)).toBe(3);
+      expect(await page.$$eval(`_vue=color-button[color = /^red$/]`, els => els.length)).toBe(3);
+      expect(await page.$$eval(`_vue=color-button[color = /RED/i]`, els => els.length)).toBe(3);
+      expect(await page.$$eval(`_vue=color-button[color = /[pqr]ed/]`, els => els.length)).toBe(3);
+      expect(await page.$$eval(`_vue=color-button[color = /[pq]ed/]`, els => els.length)).toBe(0);
+      expect(await page.$$eval(`_vue=book-item[name = /gat.by/i]`, els => els.length)).toBe(1);
+    });
+
     it('should support truthy querying', async ({ page }) => {
       expect(await page.$$eval(`_vue=color-button[enabled]`, els => els.length)).toBe(5);
     });