diff --git a/docs/src/api/class-browsercontext.md b/docs/src/api/class-browsercontext.md
index d27afc9b58..36f980e0ce 100644
--- a/docs/src/api/class-browsercontext.md
+++ b/docs/src/api/class-browsercontext.md
@@ -6,7 +6,7 @@ BrowserContexts provide a way to operate multiple independent browser sessions.
 If a page opens another page, e.g. with a `window.open` call, the popup will belong to the parent page's browser
 context.
 
-Playwright allows creating "incognito" browser contexts with [`method: Browser.newContext`] method. "Incognito" browser
+Playwright allows creating isolated non-persistent browser contexts with [`method: Browser.newContext`] method. Non-persistent browser
 contexts don't write any browsing data to disk.
 
 ```js
diff --git a/packages/playwright-core/types/types.d.ts b/packages/playwright-core/types/types.d.ts
index 7f3c14eff3..d0424c3024 100644
--- a/packages/playwright-core/types/types.d.ts
+++ b/packages/playwright-core/types/types.d.ts
@@ -7605,9 +7605,9 @@ export interface Frame {
  * If a page opens another page, e.g. with a `window.open` call, the popup will belong to the parent page's browser
  * context.
  *
- * Playwright allows creating "incognito" browser contexts with
+ * Playwright allows creating isolated non-persistent browser contexts with
  * [browser.newContext([options])](https://playwright.dev/docs/api/class-browser#browser-new-context) method.
- * "Incognito" browser contexts don't write any browsing data to disk.
+ * Non-persistent browser contexts don't write any browsing data to disk.
  *
  * ```js
  * // Create a new incognito browser context