diff --git a/packages/playwright-test/src/index.ts b/packages/playwright-test/src/index.ts
index 586b433871..1c5abe2dc9 100644
--- a/packages/playwright-test/src/index.ts
+++ b/packages/playwright-test/src/index.ts
@@ -463,8 +463,13 @@ export const test = _baseTest.extend<TestFixtures, WorkerFixtures>({
 
     await use(async options => {
       const hook = hookType(testInfo);
-      if (hook)
-        throw new Error(`"context" and "page" fixtures are not supported in ${hook}. Use browser.newContext() instead.`);
+      if (hook) {
+        throw new Error([
+          `"context" and "page" fixtures are not supported in "${hook}" since they are created on a per-test basis.`,
+          `If you would like to reuse a single page between tests, create context manually with browser.newContext(). See https://aka.ms/playwright/reuse-page for details.`,
+          `If you would like to configure your page before each test, do that in beforeEach hook instead.`,
+        ].join('\n'));
+      }
       const videoOptions: BrowserContextOptions = captureVideo ? {
         recordVideo: {
           dir: _artifactsDir(),
diff --git a/tests/playwright-test/playwright.spec.ts b/tests/playwright-test/playwright.spec.ts
index ecb9c1160f..54e251d085 100644
--- a/tests/playwright-test/playwright.spec.ts
+++ b/tests/playwright-test/playwright.spec.ts
@@ -428,7 +428,7 @@ test('should throw when using page in beforeAll', async ({ runInlineTest }, test
 
   expect(result.exitCode).toBe(1);
   expect(result.passed).toBe(0);
-  expect(result.output).toContain(`Error: "context" and "page" fixtures are not supported in beforeAll. Use browser.newContext() instead.`);
+  expect(result.output).toContain(`Error: "context" and "page" fixtures are not supported in "beforeAll"`);
 });
 
 test('should report click error on sigint', async ({ runInlineTest }) => {