diff --git a/packages/playwright-core/src/cli/program.ts b/packages/playwright-core/src/cli/program.ts
index 6cf0403446..c27b6d2be4 100644
--- a/packages/playwright-core/src/cli/program.ts
+++ b/packages/playwright-core/src/cli/program.ts
@@ -146,7 +146,8 @@ program
     .option('--force', 'force reinstall of stable browser channels')
     .option('--only-shell', 'only install headless shell when installing chromium')
     .option('--no-shell', 'do not install chromium headless shell')
-    .action(async function(args: string[], options: { withDeps?: boolean, force?: boolean, dryRun?: boolean, shell?: boolean, noShell?: boolean, onlyShell?: boolean }) {
+    .option('--quiet', 'hide logs while installing')
+    .action(async function(args: string[], options: { withDeps?: boolean, force?: boolean, dryRun?: boolean, shell?: boolean, noShell?: boolean, onlyShell?: boolean, quiet?: boolean }) {
       // For '--no-shell' option, commander sets `shell: false` instead.
       if (options.shell === false)
         options.noShell = true;
@@ -190,7 +191,8 @@ program
           }
         } else {
           const forceReinstall = hasNoArguments ? false : !!options.force;
-          await registry.install(executables, forceReinstall);
+          const suppressLogs = options.quiet;
+          await registry.install(executables, forceReinstall, suppressLogs);
           await registry.validateHostRequirementsForExecutablesIfNeeded(executables, process.env.PW_LANG_NAME || 'javascript').catch((e: Error) => {
             e.name = 'Playwright Host validation warning';
             console.error(e);
diff --git a/packages/playwright-core/src/server/registry/browserFetcher.ts b/packages/playwright-core/src/server/registry/browserFetcher.ts
index 3a6e36b42d..3f145fb2ee 100644
--- a/packages/playwright-core/src/server/registry/browserFetcher.ts
+++ b/packages/playwright-core/src/server/registry/browserFetcher.ts
@@ -27,7 +27,7 @@ import { browserDirectoryToMarkerFilePath } from '.';
 import { getUserAgent } from '../../utils/userAgent';
 import type { DownloadParams } from './oopDownloadBrowserMain';
 
-export async function downloadBrowserWithProgressBar(title: string, browserDirectory: string, executablePath: string | undefined, downloadURLs: string[], downloadFileName: string, downloadConnectionTimeout: number): Promise<boolean> {
+export async function downloadBrowserWithProgressBar(title: string, browserDirectory: string, executablePath: string | undefined, downloadURLs: string[], downloadFileName: string, downloadConnectionTimeout: number, quiet?: boolean): Promise<boolean> {
   if (await existsAsync(browserDirectoryToMarkerFilePath(browserDirectory))) {
     // Already downloaded.
     debugLogger.log('install', `${title} is already downloaded.`);
@@ -40,8 +40,10 @@ export async function downloadBrowserWithProgressBar(title: string, browserDirec
     for (let attempt = 1; attempt <= retryCount; ++attempt) {
       debugLogger.log('install', `downloading ${title} - attempt #${attempt}`);
       const url = downloadURLs[(attempt - 1) % downloadURLs.length];
-      logPolitely(`Downloading ${title}` + colors.dim(` from ${url}`));
-      const { error } = await downloadBrowserWithProgressBarOutOfProcess(title, browserDirectory, url, zipPath, executablePath, downloadConnectionTimeout);
+      if (!quiet) {
+        logPolitely(`Downloading ${title}` + colors.dim(` from ${url}`));
+      }
+      const { error } = await downloadBrowserWithProgressBarOutOfProcess(title, browserDirectory, url, zipPath, executablePath, downloadConnectionTimeout, quiet);
       if (!error) {
         debugLogger.log('install', `SUCCESS installing ${title}`);
         break;
@@ -63,7 +65,9 @@ export async function downloadBrowserWithProgressBar(title: string, browserDirec
     if (await existsAsync(zipPath))
       await fs.promises.unlink(zipPath);
   }
-  logPolitely(`${title} downloaded to ${browserDirectory}`);
+  if (!quiet) {
+    logPolitely(`${title} downloaded to ${browserDirectory}`);
+  }
   return true;
 }
 
@@ -72,16 +76,18 @@ export async function downloadBrowserWithProgressBar(title: string, browserDirec
  * Thats why we execute it in a separate process and check manually if the destination file exists.
  * https://github.com/microsoft/playwright/issues/17394
  */
-function downloadBrowserWithProgressBarOutOfProcess(title: string, browserDirectory: string, url: string, zipPath: string, executablePath: string | undefined, connectionTimeout: number): Promise<{ error: Error | null }> {
+function downloadBrowserWithProgressBarOutOfProcess(title: string, browserDirectory: string, url: string, zipPath: string, executablePath: string | undefined, connectionTimeout: number, quiet?: boolean): Promise<{ error: Error | null }> {
   const cp = childProcess.fork(path.join(__dirname, 'oopDownloadBrowserMain.js'));
   const promise = new ManualPromise<{ error: Error | null }>();
-  const progress = getDownloadProgress();
-  cp.on('message', (message: any) => {
-    if (message?.method === 'log')
-      debugLogger.log('install', message.params.message);
-    if (message?.method === 'progress')
-      progress(message.params.done, message.params.total);
-  });
+  if (!quiet) {
+    const progress = getDownloadProgress();
+    cp.on('message', (message: any) => {
+      if (message?.method === 'log')
+        debugLogger.log('install', message.params.message);
+      if (message?.method === 'progress')
+        progress(message.params.done, message.params.total);
+    });
+  } 
   cp.on('exit', code => {
     if (code !== 0) {
       promise.resolve({ error: new Error(`Download failure, code=${code}`) });
diff --git a/packages/playwright-core/src/server/registry/index.ts b/packages/playwright-core/src/server/registry/index.ts
index cd2f2f1d32..64d865ea12 100644
--- a/packages/playwright-core/src/server/registry/index.ts
+++ b/packages/playwright-core/src/server/registry/index.ts
@@ -429,7 +429,7 @@ export interface Executable {
 }
 
 interface ExecutableImpl extends Executable {
-  _install?: () => Promise<void>;
+  _install?: (quiet?: boolean) => Promise<void>;
   _dependencyGroup?: DependencyGroup;
   _isHermeticInstallation?: boolean;
 }
@@ -491,7 +491,7 @@ export class Registry {
       _validateHostRequirements: (sdkLanguage: string) => this._validateHostRequirements(sdkLanguage, chromium.dir, ['chrome-linux'], [], ['chrome-win']),
       downloadURLs: this._downloadURLs(chromium),
       browserVersion: chromium.browserVersion,
-      _install: () => this._downloadExecutable(chromium, chromiumExecutable),
+      _install: (quiet?: boolean) => this._downloadExecutable(chromium, chromiumExecutable, quiet),
       _dependencyGroup: 'chromium',
       _isHermeticInstallation: true,
     });
@@ -509,7 +509,7 @@ export class Registry {
       _validateHostRequirements: (sdkLanguage: string) => this._validateHostRequirements(sdkLanguage, chromiumHeadlessShell.dir, ['chrome-linux'], [], ['chrome-win']),
       downloadURLs: this._downloadURLs(chromiumHeadlessShell),
       browserVersion: chromium.browserVersion,
-      _install: () => this._downloadExecutable(chromiumHeadlessShell, chromiumHeadlessShellExecutable),
+      _install: (quiet?: boolean) => this._downloadExecutable(chromiumHeadlessShell, chromiumHeadlessShellExecutable, quiet),
       _dependencyGroup: 'chromium',
       _isHermeticInstallation: true,
     });
@@ -527,7 +527,7 @@ export class Registry {
       _validateHostRequirements: (sdkLanguage: string) => this._validateHostRequirements(sdkLanguage, chromiumTipOfTree.dir, ['chrome-linux'], [], ['chrome-win']),
       downloadURLs: this._downloadURLs(chromiumTipOfTree),
       browserVersion: chromiumTipOfTree.browserVersion,
-      _install: () => this._downloadExecutable(chromiumTipOfTree, chromiumTipOfTreeExecutable),
+      _install: (quiet?: boolean) => this._downloadExecutable(chromiumTipOfTree, chromiumTipOfTreeExecutable, quiet),
       _dependencyGroup: 'chromium',
       _isHermeticInstallation: true,
     });
@@ -637,7 +637,7 @@ export class Registry {
       _validateHostRequirements: (sdkLanguage: string) => this._validateHostRequirements(sdkLanguage, chromium.dir, ['chrome-linux'], [], ['chrome-win']),
       downloadURLs: this._downloadURLs(chromium),
       browserVersion: chromium.browserVersion,
-      _install: () => this._downloadExecutable(chromium, chromiumExecutable),
+      _install: (quiet?: boolean) => this._downloadExecutable(chromium, chromiumExecutable, quiet),
       _dependencyGroup: 'chromium',
       _isHermeticInstallation: true,
     });
@@ -655,7 +655,7 @@ export class Registry {
       _validateHostRequirements: (sdkLanguage: string) => this._validateHostRequirements(sdkLanguage, firefox.dir, ['firefox'], [], ['firefox']),
       downloadURLs: this._downloadURLs(firefox),
       browserVersion: firefox.browserVersion,
-      _install: () => this._downloadExecutable(firefox, firefoxExecutable),
+      _install: (quiet?: boolean) => this._downloadExecutable(firefox, firefoxExecutable, quiet),
       _dependencyGroup: 'firefox',
       _isHermeticInstallation: true,
     });
@@ -673,7 +673,7 @@ export class Registry {
       _validateHostRequirements: (sdkLanguage: string) => this._validateHostRequirements(sdkLanguage, firefoxBeta.dir, ['firefox'], [], ['firefox']),
       downloadURLs: this._downloadURLs(firefoxBeta),
       browserVersion: firefoxBeta.browserVersion,
-      _install: () => this._downloadExecutable(firefoxBeta, firefoxBetaExecutable),
+      _install: (quiet?: boolean) => this._downloadExecutable(firefoxBeta, firefoxBetaExecutable, quiet),
       _dependencyGroup: 'firefox',
       _isHermeticInstallation: true,
     });
@@ -701,7 +701,7 @@ export class Registry {
       _validateHostRequirements: (sdkLanguage: string) => this._validateHostRequirements(sdkLanguage, webkit.dir, webkitLinuxLddDirectories, ['libGLESv2.so.2', 'libx264.so'], ['']),
       downloadURLs: this._downloadURLs(webkit),
       browserVersion: webkit.browserVersion,
-      _install: () => this._downloadExecutable(webkit, webkitExecutable),
+      _install: (quiet?: boolean) => this._downloadExecutable(webkit, webkitExecutable, quiet),
       _dependencyGroup: 'webkit',
       _isHermeticInstallation: true,
     });
@@ -718,7 +718,7 @@ export class Registry {
       installType: ffmpeg.installByDefault ? 'download-by-default' : 'download-on-demand',
       _validateHostRequirements: () => Promise.resolve(),
       downloadURLs: this._downloadURLs(ffmpeg),
-      _install: () => this._downloadExecutable(ffmpeg, ffmpegExecutable),
+      _install: (quiet?: boolean) => this._downloadExecutable(ffmpeg, ffmpegExecutable, quiet),
       _dependencyGroup: 'tools',
       _isHermeticInstallation: true,
     });
@@ -911,7 +911,7 @@ export class Registry {
       return await installDependenciesLinux(targets, dryRun);
   }
 
-  async install(executablesToInstall: Executable[], forceReinstall: boolean) {
+  async install(executablesToInstall: Executable[], forceReinstall: boolean, quiet?: boolean) {
     const executables = this._dedupe(executablesToInstall);
     await fs.promises.mkdir(registryDirectory, { recursive: true });
     const lockfilePath = path.join(registryDirectory, '__dirlock');
@@ -963,7 +963,7 @@ export class Registry {
             `<3 Playwright Team`,
           ].join('\n'), 1));
         }
-        await executable._install();
+        await executable._install(quiet);
       }
     } catch (e) {
       if (e.code === 'ELOCKED') {
@@ -1060,7 +1060,7 @@ export class Registry {
     return downloadURLs;
   }
 
-  private async _downloadExecutable(descriptor: BrowsersJSONDescriptor, executablePath?: string) {
+  private async _downloadExecutable(descriptor: BrowsersJSONDescriptor, executablePath?: string, quiet?: boolean) {
     const downloadURLs = this._downloadURLs(descriptor);
     if (!downloadURLs.length)
       throw new Error(`ERROR: Playwright does not support ${descriptor.name} on ${hostPlatform}`);
@@ -1084,7 +1084,7 @@ export class Registry {
     const downloadFileName = `playwright-download-${descriptor.name}-${hostPlatform}-${descriptor.revision}.zip`;
     const downloadConnectionTimeoutEnv = getFromENV('PLAYWRIGHT_DOWNLOAD_CONNECTION_TIMEOUT');
     const downloadConnectionTimeout = +(downloadConnectionTimeoutEnv || '0') || 30_000;
-    await downloadBrowserWithProgressBar(title, descriptor.dir, executablePath, downloadURLs, downloadFileName, downloadConnectionTimeout).catch(e => {
+    await downloadBrowserWithProgressBar(title, descriptor.dir, executablePath, downloadURLs, downloadFileName, downloadConnectionTimeout, quiet).catch(e => {
       throw new Error(`Failed to download ${title}, caused by\n${e.stack}`);
     });
   }