diff --git a/packages/playwright/src/reporters/blob.ts b/packages/playwright/src/reporters/blob.ts
index 1c95658f6c..20135cb5f3 100644
--- a/packages/playwright/src/reporters/blob.ts
+++ b/packages/playwright/src/reporters/blob.ts
@@ -111,6 +111,8 @@ export class BlobReporter extends TeleReporterEmitter {
   private _computeReportName(config: FullConfig) {
     if (this._options.fileName)
       return this._options.fileName;
+    if (process.env.PLAYWRIGHT_BLOB_FILE_NAME)
+      return process.env.PLAYWRIGHT_BLOB_FILE_NAME;
     let reportName = 'report';
     if (config.shard) {
       const paddedNumber = `${config.shard.current}`.padStart(`${config.shard.total}`.length, '0');
diff --git a/tests/playwright-test/reporter-blob.spec.ts b/tests/playwright-test/reporter-blob.spec.ts
index 5e1cfef223..eb62661d95 100644
--- a/tests/playwright-test/reporter-blob.spec.ts
+++ b/tests/playwright-test/reporter-blob.spec.ts
@@ -1198,6 +1198,33 @@ test('support fileName option', async ({ runInlineTest, mergeReports }) => {
   expect(reportFiles.sort()).toEqual(['report-one.zip', 'report-two.zip']);
 });
 
+test('support PLAYWRIGHT_BLOB_FILE_NAME environment variable', async ({ runInlineTest, mergeReports }) => {
+  const files = {
+    'playwright.config.ts': `
+      module.exports = {
+        reporter: 'blob',
+        projects: [
+          { name: 'foo' },
+        ]
+      };
+    `,
+    'a.test.js': `
+      import { test, expect } from '@playwright/test';
+      test('math 1 @smoke', async ({}) => {});
+    `,
+    'b.test.js': `
+      import { test, expect } from '@playwright/test';
+      test('math 1 @smoke', async ({}) => {});
+    `,
+  };
+
+  await runInlineTest(files, { shard: `1/2` }, { PLAYWRIGHT_BLOB_FILE_NAME: 'report-one.zip' });
+  await runInlineTest(files, { shard: `2/2` }, { PLAYWRIGHT_BLOB_FILE_NAME: 'report-two.zip', PWTEST_BLOB_DO_NOT_REMOVE: '1' });
+  const reportDir = test.info().outputPath('blob-report');
+  const reportFiles = await fs.promises.readdir(reportDir);
+  expect(reportFiles.sort()).toEqual(['report-one.zip', 'report-two.zip']);
+});
+
 test('keep projects with same name different bot name separate', async ({ runInlineTest, mergeReports, showReport, page }) => {
   const files = (reportName: string) => ({
     'playwright.config.ts': `