diff --git a/packages/html-reporter/src/links.tsx b/packages/html-reporter/src/links.tsx
index 7394a2a3f3..5b79102ffe 100644
--- a/packages/html-reporter/src/links.tsx
+++ b/packages/html-reporter/src/links.tsx
@@ -21,7 +21,7 @@ import { TreeItem } from './treeItem';
 import { CopyToClipboard } from './copyToClipboard';
 import './links.css';
 import { linkifyText } from '@web/renderUtils';
-import { clsx } from '@web/uiUtils';
+import { clsx, useFlash } from '@web/uiUtils';
 
 export function navigate(href: string | URL) {
   window.history.pushState({}, '', href);
@@ -73,8 +73,8 @@ export const AttachmentLink: React.FunctionComponent<{
   linkName?: string,
   openInNewTab?: boolean,
 }> = ({ attachment, result, href, linkName, openInNewTab }) => {
-  const isAnchored = useIsAnchored('attachment-' + result.attachments.indexOf(attachment));
-  const searchParams = React.useContext(SearchParamsContext);
+  const [flash, triggerFlash] = useFlash();
+  useAnchor('attachment-' + result.attachments.indexOf(attachment), triggerFlash);
   return <TreeItem title={<span>
     {attachment.contentType === kMissingContentType ? icons.warning() : icons.attachment()}
     {attachment.path && <a href={href || attachment.path} download={downloadFileNameForAttachment(attachment)}>{linkName || attachment.name}</a>}
@@ -85,7 +85,7 @@ export const AttachmentLink: React.FunctionComponent<{
     )}
   </span>} loadChildren={attachment.body ? () => {
     return [<div key={1} className='attachment-body'><CopyToClipboard value={attachment.body!}/>{linkifyText(attachment.body!)}</div>];
-  } : undefined} depth={0} style={{ lineHeight: '32px' }} flash={isAnchored ? searchParams : undefined}></TreeItem>;
+  } : undefined} depth={0} style={{ lineHeight: '32px' }} flash={flash}></TreeItem>;
 };
 
 export const SearchParamsContext = React.createContext<URLSearchParams>(new URLSearchParams(window.location.hash.slice(1)));
@@ -119,12 +119,12 @@ const kMissingContentType = 'x-playwright/missing';
 
 export type AnchorID = string | string[] | ((id: string) => boolean) | undefined;
 
-export function useAnchor(id: AnchorID, onReveal: () => void) {
+export function useAnchor(id: AnchorID, onReveal: React.EffectCallback) {
   const searchParams = React.useContext(SearchParamsContext);
   const isAnchored = useIsAnchored(id);
   React.useEffect(() => {
     if (isAnchored)
-      onReveal();
+      return onReveal();
   }, [isAnchored, onReveal, searchParams]);
 }
 
diff --git a/packages/html-reporter/src/treeItem.tsx b/packages/html-reporter/src/treeItem.tsx
index 5372a71347..7ae9b840f8 100644
--- a/packages/html-reporter/src/treeItem.tsx
+++ b/packages/html-reporter/src/treeItem.tsx
@@ -17,7 +17,7 @@
 import * as React from 'react';
 import './treeItem.css';
 import * as icons from './icons';
-import { clsx, useFlash } from '@web/uiUtils';
+import { clsx } from '@web/uiUtils';
 
 export const TreeItem: React.FunctionComponent<{
   title: JSX.Element,
@@ -26,11 +26,10 @@ export const TreeItem: React.FunctionComponent<{
   expandByDefault?: boolean,
   depth: number,
   style?:  React.CSSProperties,
-  flash?: any
+  flash?: boolean
 }> = ({ title, loadChildren, onClick, expandByDefault, depth, style, flash }) => {
-  const addFlashClass = useFlash(flash);
   const [expanded, setExpanded] = React.useState(expandByDefault || false);
-  return <div className={clsx('tree-item', addFlashClass && 'yellow-flash')} style={style}>
+  return <div className={clsx('tree-item', flash && 'yellow-flash')} style={style}>
     <span className='tree-item-title' style={{ whiteSpace: 'nowrap', paddingLeft: depth * 22 + 4 }} onClick={() => { onClick?.(); setExpanded(!expanded); }} >
       {loadChildren && !!expanded && icons.downArrow()}
       {loadChildren && !expanded && icons.rightArrow()}
diff --git a/packages/trace-viewer/src/ui/attachmentsTab.tsx b/packages/trace-viewer/src/ui/attachmentsTab.tsx
index f6c0dc2d04..818e180ff4 100644
--- a/packages/trace-viewer/src/ui/attachmentsTab.tsx
+++ b/packages/trace-viewer/src/ui/attachmentsTab.tsx
@@ -37,16 +37,18 @@ const ExpandableAttachment: React.FunctionComponent<ExpandableAttachmentProps> =
   const [expanded, setExpanded] = React.useState(false);
   const [attachmentText, setAttachmentText] = React.useState<string | null>(null);
   const [placeholder, setPlaceholder] = React.useState<string | null>(null);
+  const [flash, triggerFlash] = useFlash();
   const ref = React.useRef<HTMLSpanElement>(null);
 
   const isTextAttachment = isTextualMimeType(attachment.contentType);
   const hasContent = !!attachment.sha1 || !!attachment.path;
 
   React.useEffect(() => {
-    if (reveal)
+    if (reveal) {
       ref.current?.scrollIntoView({ behavior: 'smooth' });
-  }, [reveal]);
-  const flash = useFlash(reveal);
+      return triggerFlash();
+    }
+  }, [reveal, triggerFlash]);
 
   React.useEffect(() => {
     if (expanded && attachmentText === null && placeholder === null) {
diff --git a/packages/web/src/uiUtils.ts b/packages/web/src/uiUtils.ts
index fe24828b97..c1ba6799b7 100644
--- a/packages/web/src/uiUtils.ts
+++ b/packages/web/src/uiUtils.ts
@@ -14,6 +14,7 @@
   limitations under the License.
 */
 
+import type { EffectCallback } from 'react';
 import React from 'react';
 
 // Recalculates the value when dependencies change.
@@ -225,15 +226,21 @@ export function scrollIntoViewIfNeeded(element: Element | undefined) {
 const kControlCodesRe = '\\u0000-\\u0020\\u007f-\\u009f';
 export const kWebLinkRe = new RegExp('(?:[a-zA-Z][a-zA-Z0-9+.-]{2,}:\\/\\/|www\\.)[^\\s' + kControlCodesRe + '"]{2,}[^\\s' + kControlCodesRe + '"\')}\\],:;.!?]', 'ug');
 
-// flash is retriggered whenever the value changes
-export function useFlash(flash: any | undefined) {
-  const [flashState, setFlashState] = React.useState(false);
-  React.useEffect(() => {
-    if (flash) {
-      setFlashState(true);
-      const timeout = setTimeout(() => setFlashState(false), 1000);
-      return () => clearTimeout(timeout);
-    }
-  }, [flash]);
-  return flashState;
+export function useFlash(): [boolean, EffectCallback] {
+  const [flash, setFlash] = React.useState(false);
+  const trigger = React.useCallback<React.EffectCallback>(() => {
+    let timeout: number | undefined;
+    setFlash(currentlyFlashing => {
+      if (!currentlyFlashing) {
+        timeout = setTimeout(() => setFlash(false), 1000) as any;
+        return true;
+      }
+
+      // It's already flashing, so we remove the class and re-add it after 50ms to trigger the animation again.
+      timeout = setTimeout(() => setFlash(true), 50) as any;
+      return false;
+    });
+    return () => clearTimeout(timeout);
+  }, [setFlash]);
+  return [flash, trigger];
 }