diff --git a/packages/playwright-core/src/utils/isomorphic/stringUtils.ts b/packages/playwright-core/src/utils/isomorphic/stringUtils.ts
index 91fb7b82b2..07d1544853 100644
--- a/packages/playwright-core/src/utils/isomorphic/stringUtils.ts
+++ b/packages/playwright-core/src/utils/isomorphic/stringUtils.ts
@@ -78,5 +78,5 @@ export function escapeForAttributeSelector(value: string, exact: boolean): strin
   //   cssEscape(value).replace(/\\ /g, ' ')
   // However, our attribute selectors do not conform to CSS parsing spec,
   // so we escape them differently.
-  return `"${value.replace(/["]/g, '\\"')}"${exact ? 's' : 'i'}`;
+  return `"${value.replace(/\\/g, '\\\\').replace(/["]/g, '\\"')}"${exact ? 's' : 'i'}`;
 }
diff --git a/tests/page/selectors-get-by.spec.ts b/tests/page/selectors-get-by.spec.ts
index 4ff4d3ed37..d8ec170f55 100644
--- a/tests/page/selectors-get-by.spec.ts
+++ b/tests/page/selectors-get-by.spec.ts
@@ -192,6 +192,13 @@ world</label><input id=control />`);
   await expect(page.getByPlaceholder('hello my\nworld')).toHaveAttribute('id', 'control');
   await expect(page.getByAltText('hello my\nworld')).toHaveAttribute('id', 'control');
   await expect(page.getByTitle('hello my\nworld')).toHaveAttribute('id', 'control');
+
+  await page.setContent(`<div id=target title="my title">Text here</div>`);
+  await expect.soft(page.getByTitle('my title', { exact: true })).toHaveCount(1, { timeout: 500 });
+  await expect.soft(page.getByTitle('my t\itle', { exact: true })).toHaveCount(1, { timeout: 500 });
+  await expect.soft(page.getByTitle('my t\\itle', { exact: true })).toHaveCount(0, { timeout: 500 });
+  await expect.soft(page.getByTitle('my t\\\itle', { exact: true })).toHaveCount(0, { timeout: 500 });
+  await expect.soft(page.getByTitle('my t\\\\itle', { exact: true })).toHaveCount(0, { timeout: 500 });
 });
 
 it('getByRole escaping', async ({ page }) => {
@@ -225,4 +232,17 @@ it('getByRole escaping', async ({ page }) => {
   expect.soft(await page.getByRole('link', { name: '   he \n llo 56 ', exact: true }).evaluateAll(els => els.map(e => e.outerHTML))).toEqual([
     `<a href="https://playwright.dev">he llo 56</a>`,
   ]);
+
+  expect.soft(await page.getByRole('button', { name: 'Click me', exact: true }).evaluateAll(els => els.map(e => e.outerHTML))).toEqual([
+    `<button>Click me</button>`,
+  ]);
+  expect.soft(await page.getByRole('button', { name: 'Click \me', exact: true }).evaluateAll(els => els.map(e => e.outerHTML))).toEqual([
+    `<button>Click me</button>`,
+  ]);
+  expect.soft(await page.getByRole('button', { name: 'Click \\me', exact: true }).evaluateAll(els => els.map(e => e.outerHTML))).toEqual([
+  ]);
+  expect.soft(await page.getByRole('button', { name: 'Click \\\me', exact: true }).evaluateAll(els => els.map(e => e.outerHTML))).toEqual([
+  ]);
+  expect.soft(await page.getByRole('button', { name: 'Click \\\\me', exact: true }).evaluateAll(els => els.map(e => e.outerHTML))).toEqual([
+  ]);
 });